Brand Creation
Useful for start ups, spinoffs and major new product introductions where a new "brand" is desired. Services typically involve any of the following:

• Corporate identity
  
• Product and brand name development
  
• Brand image design
• Brand applications (collateral, packaging, web site, etc)
  
• Online branding
• Online/off-line brand integration

Brand Revitalization
Useful for companies seeking to be acquired that want to maximize the valuation, or companies with a legacy brand that is losing market share or are experiencing declining revenues. Services typically involve any of the following:

• Brand equity research & analysis
• Repositioning strategy & implementation
• Brand image redesign or updating
• Brand relaunch plan & implementation

Brand Consolidation
Useful for companies that are planning to make (or have made) one or more acquisitions and need to rationalize or consolidate multiple brands. Services typically involve any of the following:

• Brand strategy development
• Brand equity research & analysis
• Positioning strategy & implementation
• Brand image design